“At Faraday Future, we pride ourselves on our design team. To find out, we went behind the scenes with Faraday Future Dragon Racing and Ian Tupper, Motorsports and Marketing Communications Manager at Faraday Future to give us an insight into how the FFDR Formula E car’s livery design was conceived: But how does the design of a Formula E car’s livery come to life? That’s the power of the livery, it has the ability to transfix and awe and not forgetting-a crucial medium for sponsors to advertise their brand names. If you were to google “race car livery design”, you’d end up with list upon list of endless debates on what makes a race car iconic and instantly recognisable. Noor Amylia Hilda brings us an insider’s look into how the iconic livery of the Faraday Future Dragon Racing cars came to life. ![]() One trait of Formula E that has made it a talking point amongst the motorsport community is the impressive ensemble of liveries on show down the grid.
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June 2023
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